Need a Gen Z’s perspective before a new business pitch or campaign? Well now you can ......
Are you about to pitch a piece of business or are you working on a brief targeted at Gen Z? Do you need a Gen Z’s perspective in order to land a rich insight or do want to run some work by a Gen Zer to ensure it’s “on trend?”
Introducing the APG’s newest venture: Dial a Gen Z.
Just go onto the APG Slack Dial a Gen Z channel, ask whatever question you might have and one of our Gen Zers will get back to you within 24 hours. You could ask things like:
- Are Gen Zers really drinking less these days? Why is that? What's behind it?
- What are some trending memes amongst Gen Z right now?
- Are Gen Zers feeling hopeful at all these days? What are they feeling optimistic about?
Trevon Daley is a pro at creating Spotify playlists. In his free time he thrifts, makes content and cooks.
Tiana Lee is passionate about social media, design, and fashion, blending creativity with strategy to create content that clicks. She swears by good branding, strong coffee, and the power of a killer outfit.
Sarah Rowand is a Strategy Intern at Ogilvy. Her passions lie in clothing design, urban geography, public policy, dance, and art.]