Seneca Partnership

In 2022, the APG Canada formed a partnership with one of the country's premier advertising school's Seneca's Creative Advertising Program.

The APG helps to facilitate Seneca's annual ADTLC Portfolio night with some of Canada's most awarded Strategists and Creatives. For the past two years, the event has been held at WPP Campus with agencies such as:

 

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APG Seneca Mentors

The APG also provides in-class mentorship to Seneca's students on live case studies. This partnership gives aspiring ad students access to some of the brightest minds in advertising including:

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Jon Crowley

Head of Strategy
Fuse Create
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Thomas Wilkins

VP Strategy
No Fixed Address
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Crystal Sales

Group Strategy Director
Rethink
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Ryan Roberts

SVP Group Strategy Director
Leo Burnett
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Daniel Cameron

VP Strategy
Cossette
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Aaron Arellano

Group Strategy Director
Dentsu
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Michael McDonald-Beraskow

Strategy Director
Ogilvy
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Rami Dudin

Group Strategy Director
Courage
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Jenn Kittmer

Group Strategy Director
The Garden
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Denika Angelone

Head of Planning
Arrivals and Departures
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Geoff Gingerich

SVP Strategy
Life Long Crush
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Dave Collie

VP Solution Design
Armstrong Partners
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Sarah Rogers

Senior Strategist
Arrivals and Departures
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Ian Westworth

SVP Head of Planning and Effectiveness
Grey
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Adam Brain

VP Planning Director
Grey
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Zach Klein

Head of Strategy
No Fixed Address
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Brittany Dow

VP Strategy
No Fixed Address
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Katharina Vivian

Senior Strategist
No Fixed Address
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Michael Ash

Senior Strategy Director
John St
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Erin Brittain

Group Strategy Director
Publicis
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Laith Goldie

Senior Strategist
Publicis
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Angela Harvey

Freelance Strategist
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Kaiti Snell

Group Strategy Director
Gut
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Zach Lieberman

Freelance Strategist

Hear what Seneca students have to say

"(Seneca's partnership with the APG) feels like a mentorship that is really hard to get. I have a chance to learn from the best of the best."

"The APG planners show us what it would feel like to work with pros in the ad industry."

"(The Seneca APG partnership) has been an excellent addition to the course. It has given us the opportunity to understand how senior strategists think and what they look for."